New Pampers Premium Protection project

NEW Pampers Premium Protection

An exclusive team of Squaddies joined our new project to try NEW Pampers Premium Protection, with double protection for skin and against leaks.

17/07/2024 to 16/09/2024

Dorina 09/08/2024 - 09:00

Welcome babies of Britain 🥰

Well, hello there, little one. We are absolutely delighted to have you and your parents join us for this adorable project with Pampers Premium Protection.

Your grownups told us all about you, and we decided you would be the perfect Chief Testing Officer for new Pampers Premium Protection nappies. Over the next few weeks, you and your grownup will put these nappies to the test, and then they can tell all your pals’ mums and dads about them. But first, let’s remind ourselves why they’re great.

Double protection for skin and against leaks 💦

Wee and poo in your nappy can lead to discomfort and nappy rash2,3. Why? Because your skin is 30% thinner and more delicate than your grownups1. And as busy babies of the world, you simply don’t have time for that sort of things. That’s why team Pampers (the folks who make your nappies) have developed NEW Premium Protection nappies, with double protection for skin 🍃 and against leaks💦.

DermaComfort layer

The DERMACOMFORT layer helps to keep skin dry and protected… (making them perfect for happy babies)

Stop & Protect pocket

…and the STOP & PROTECT POCKET helps prevent leaks escaping at the back. (your parents will be delighted with this)

This next bit’s for your parents...

Your project missions 🚀

Starter kits will be landing on doorsteps up and down the country from August 12th onwards. Keep an eye out for the postie but don’t worry if it doesn’t arrive right away, it could take up to a week after this date.

We’d love your help in spreading the word about the unique features of the New Pampers Premium Protection.

Here’s what we’d love to see from you:

  1. Try out NEW Pampers Premium Protection nappies with your little one 👶

    Your very first job is to put the Pampers Premium Protection nappies to the test.
    ❗ NOTE: Please open the pack carefully so you can include your pack in shots when you create fab content – thank you 😊

  2. Invite your parent pals to get involved 💌

    Let your pals know that when they download the Pampers Club App 📲 they can get a £6 off Pampers Premium Protection coupon*. Simply hand them one of the 10 small leaflets 🎫 you received – they contain all the details they need to access their coupon.

  3. Post to social media 🤳 with

    ...cute pics and vids of your little one in their new nappy
    ...the hashtags: #ad #PampersPremiumProtection #PampersBabyApproved and #PampersSquad

  4. Write a review on Pampers.com ✍

    ...giving your thoughts 💭 on the new Pampers Premium Protection nappies

  5. Share your reviews and social posts with us... 😉

    to be in with a chance of winning one of 20 x £50 Amazon gift cards**. 🍀

If you can’t wait to get started then why not let your pals know that you’ve been selected for this project and that they can expect to see more exciting content very soon!

Upload social URL Upload a screenshot

@all: What are you most looking forward to in this new project with NEW Pampers Premium Protection?


1Telofski S, et al. Dermotol Res Pract 2012, Stamatas GN, et al. Pediatr Dermatol 2010;27;125-131
2Berg RW. Etiology and pathophysiology of diaper dermatitis. Adv Dermatol. 1988;3:75-98.
3Berg RW, Milligan MC, Sarbaugh FC. Association of skin wetness and pH with diaper dermatitis. Pediatr Dermatol. 1994;11(1):18-20.
*T&Cs apply. UK residents only above 18. **Full competition terms and conditions can be found here.

258 Comments

SquirrelMummy Verified 09/08/2024 - 16:44

So happy to be part of the squad! Excited for our little journey!

Amna786 • 09/08/2024 - 16:44

Yayyy can't wait to try

ABelgrave • 09/08/2024 - 16:50

Booyah. So happy to be part of the team. Let's gooooo!
#1forthedads

Trishk Verified 09/08/2024 - 16:52

Yayyyy! So happy can't wait to try it on my LB.

Cassshaex Verified 09/08/2024 - 16:55

So excited to be part of the team! We can’t wait to test out Pampers! Our favourite brand 🤩

Sam_f • 09/08/2024 - 17:00

Hi everyone, we are really looking forward to trying the new Pampers range 😊

Anisa177 • 09/08/2024 - 17:10

Thank you for the selection and happy to be part of the team :) looking forward to receiving some goodies in the post for little one to try and enjoy

Mozza • 09/08/2024 - 17:11

Looking forward to trying these out

NewbieMomma Verified 09/08/2024 - 17:14

Woohoo! Can’t wait to test out the new Pampers range for my little princess 👸

MummyE Verified 09/08/2024 - 17:17

Can't wait for my lil one to try it out!! I enjoy doing the reviews

Hannurr95 • 09/08/2024 - 17:17

3 under 3 mamma! Carnt wait to try, thank you for picking us 🥰

HassyAl • 09/08/2024 - 17:26

Awesome, looking forward to the tests!

2children Verified 09/08/2024 - 17:43

Can’t wait for these. Thank you for the opportunity. x

PamperParty • 09/08/2024 - 17:46

Looking forward to trying out these products on my LB. Super excited!

Ellamiha86 • 09/08/2024 - 17:59

Hello squdies!!! So excited about the project!!! Looking forward to try them and "identify" the upgrades 🤭.

Alex_Girl_Dad • 09/08/2024 - 18:20

Super excited to be part of the squad, my 1 year old daughter is super excited to get involved 😃👍

Sam040887 • 09/08/2024 - 18:25

Happy to be joining the squaddie 😊

mimo2024 Verified 09/08/2024 - 18:33

Yayy!! Can't wait to try the new Pampers nappies :)

Macdian Verified 09/08/2024 - 18:39

Can’t wait for these. Thank you for the opportunity ⭐

Sasha656 • 09/08/2024 - 18:51

I’m so grateful to be a part of this amazing team. 🫶🏻 I’m super excited to put the nappies to the test on my little one and try out new products! 😆

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