New Pampers Premium Protection project

NEW Pampers Premium Protection

An exclusive team of Squaddies joined our new project to try NEW Pampers Premium Protection, with double protection for skin and against leaks.

17/07/2024 to 16/09/2024

Dorina 09/08/2024 - 09:00

Welcome babies of Britain 🥰

Well, hello there, little one. We are absolutely delighted to have you and your parents join us for this adorable project with Pampers Premium Protection.

Your grownups told us all about you, and we decided you would be the perfect Chief Testing Officer for new Pampers Premium Protection nappies. Over the next few weeks, you and your grownup will put these nappies to the test, and then they can tell all your pals’ mums and dads about them. But first, let’s remind ourselves why they’re great.

Double protection for skin and against leaks 💦

Wee and poo in your nappy can lead to discomfort and nappy rash2,3. Why? Because your skin is 30% thinner and more delicate than your grownups1. And as busy babies of the world, you simply don’t have time for that sort of things. That’s why team Pampers (the folks who make your nappies) have developed NEW Premium Protection nappies, with double protection for skin 🍃 and against leaks💦.

DermaComfort layer

The DERMACOMFORT layer helps to keep skin dry and protected… (making them perfect for happy babies)

Stop & Protect pocket

…and the STOP & PROTECT POCKET helps prevent leaks escaping at the back. (your parents will be delighted with this)

This next bit’s for your parents...

Your project missions 🚀

Starter kits will be landing on doorsteps up and down the country from August 12th onwards. Keep an eye out for the postie but don’t worry if it doesn’t arrive right away, it could take up to a week after this date.

We’d love your help in spreading the word about the unique features of the New Pampers Premium Protection.

Here’s what we’d love to see from you:

  1. Try out NEW Pampers Premium Protection nappies with your little one 👶

    Your very first job is to put the Pampers Premium Protection nappies to the test.
    ❗ NOTE: Please open the pack carefully so you can include your pack in shots when you create fab content – thank you 😊

  2. Invite your parent pals to get involved 💌

    Let your pals know that when they download the Pampers Club App 📲 they can get a £6 off Pampers Premium Protection coupon*. Simply hand them one of the 10 small leaflets 🎫 you received – they contain all the details they need to access their coupon.

  3. Post to social media 🤳 with

    ...cute pics and vids of your little one in their new nappy
    ...the hashtags: #ad #PampersPremiumProtection #PampersBabyApproved and #PampersSquad

  4. Write a review on Pampers.com ✍

    ...giving your thoughts 💭 on the new Pampers Premium Protection nappies

  5. Share your reviews and social posts with us... 😉

    to be in with a chance of winning one of 20 x £50 Amazon gift cards**. 🍀

If you can’t wait to get started then why not let your pals know that you’ve been selected for this project and that they can expect to see more exciting content very soon!

Upload social URL Upload a screenshot

@all: What are you most looking forward to in this new project with NEW Pampers Premium Protection?


1Telofski S, et al. Dermotol Res Pract 2012, Stamatas GN, et al. Pediatr Dermatol 2010;27;125-131
2Berg RW. Etiology and pathophysiology of diaper dermatitis. Adv Dermatol. 1988;3:75-98.
3Berg RW, Milligan MC, Sarbaugh FC. Association of skin wetness and pH with diaper dermatitis. Pediatr Dermatol. 1994;11(1):18-20.
*T&Cs apply. UK residents only above 18. **Full competition terms and conditions can be found here.

258 Comments

taibasaurus • 09/08/2024 - 18:55

Exciting times! Any others in the 2 under 2 squad? Need to be as efficient as possible with leaks!

apd23 • 09/08/2024 - 18:56

Looking forward to being part of the squad on this one!

HumberT Verified 09/08/2024 - 19:03

So excited to try these nappies out on my little boy! We swear by the premium protect new baby nappies already so hopefully these will be just as good, if not better 💙

Ebriggs1994 • 09/08/2024 - 19:05

Thank you for the selection and happy to be part of the team 💙 looking forward to receiving some goodies in the post for my little man to try and enjoy 😀

nikkye Verified 09/08/2024 - 19:06

Just got my email to say we are in 🙌🏼 love a pampers nappy so looking forward to trying these new ones!!

Millied Verified 09/08/2024 - 19:24

Pampers are by far my fave! Can't wait for the goody bags to arrive to test out some more! Let's go team 😁

Kaysey04 • 09/08/2024 - 19:24

Yayy! Thankyou Pampers! Can't wait to see what goodies arrive to test out!

Oliviabarkerx • 09/08/2024 - 19:27

Super excited to be apart of the squad and try out the new range on my little one❤️

Charliemjb Verified 09/08/2024 - 19:32

Pampers have always been a big hit with my little ones so we are excited to try out the new range 😍

Nicki10 Verified 09/08/2024 - 19:46

Reduce to use anything but Pampers!!

ElleWilko Verified 09/08/2024 - 19:50

So excited to be part of the squad! 😍💙

Zoecamps123 Verified 09/08/2024 - 19:55

Excited to be part of the squad with my 2 under 2!

Emma2184 • 09/08/2024 - 20:00

We can't wait to receive our package, 2 bums at the ready for some serious testing 😂💩😱

Natallie88 Verified 09/08/2024 - 20:20

So so excited to be on this project with you all. Even though my little boy isn't exactly a baby anymore and infant he is nearly 2 and a half. He was born ar 32 weeks weighing only 2.4lbs and is now only in size 3 pampers new baby nappies. I am hoping to spread the word that pampers cater for little prem babys too. We started our journey in pampers P1 nappies which our the tiny tiny prem babys.

Juanitamaria95 Verified 09/08/2024 - 20:24

Looking forward to be part of this project!!

BixB • 09/08/2024 - 20:24

So glad to be part of this project. Can't wait to try this new pampers with my 6months sonshine

Kimbokoo Verified 09/08/2024 - 20:25

Excited to try…. I’ve got a 2yr old and a 3werk old (who has arrived 5 weeks early, so should still be cooking away fur slither couple of weeks 🤣

Kimbokoo Verified 09/08/2024 - 20:32

And just seen my terrible typos on my post 🤦🏼‍♀️🤦🏼‍♀️ I’m blaming it on the fact that I’m sleep deprived 🤣

Mummyoftwohearts Verified 09/08/2024 - 20:45

I have 2 under 2 and we love pampers! Both love to do explosive poops multiples times a day on me 🤣 so excited to be part of the team!

AmazingMum • 09/08/2024 - 20:48

Very excited to be part of the squad.

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