Dorina 09/10/2023 - 13:00
Ready, set, go…
It’s official, starter kits have begun to land on doormats across the country and this project is LIVE. Whoop! Are you ready to get going?
It’s officially time to get social! ⏳
Once you’ve received your starter kit 🎁 and given your Pampers Premium Protection nappies a try with your little one then why not hit the ground running and take to your social channels to share your experiences? You probably have plenty of ideas for what your followers love to see but here’s a little extra inspiration in case you need it.👇🏼
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The great nappy swap
Reveal the #SkinProtectionUpgrade to your audience. Show yourself swapping out the “old” Pampers New Baby / Active Fit with the “new” Pampers Premium Protection and share your first impressions. Let fellow parents know that Pampers Premium Protection nappies feature a unique Derma Comfort layer topsheet, which absorbs liquid faster* and offers up to 100% leakage protection for up to 12 hours.
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Fancy dress with Pampers Premium Protection
It’s the most wonderful time of the year to dress up as an adorable pumpkin or tiny wicked witch! If you’ve had your little one’s Halloween costume planned for months then why not give it a Pampers twist? Create a cute photo montage or video showcasing the upgrade – we’re thinking the new Pampers Premium Protection nappy with spooky little wings, terrifying pumpkin hat or fairy wand.🎃 So cute!
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The nappy tales
Record a short video saying why Pampers Premium Protection is Pampers’ no.1 choice to help keep skin protected. Why not film a cheeky video of your little one? Ask them what they love about Pampers and let’s hear their cute response!🥰
Fancy winning a £50 Amazon voucher? 🏆
The team at the Pampers Squad are on the hunt for the best social shares. At the end of the project, we’ll select our favourite 20 to each win a £50 Amazon voucher.**🏆 Tick of the following to get involved:
✅ Share fun Pampers Premium Protection content to Insta, Facebook or TikTok
✅ Capture your little one wearing the Pampers Premium Protection nappy with the packaging clearly featured in shot
✅ Use the hashtags: #ad #PremiumProtection #SkinProtectionUpgrade and #PampersSquad
✅ Upload with us via your members area (this one is super important, you won’t be entered into the comp if you haven’t shared with us)
Share social URL Share a screenshot
**Full competition terms and conditions can be found here.
Some extra tips for winning content
❎ Don’t show the inner white packaging of your Jumbo box, only the outer yellow/purple packaging
🟢 Lighting is key, use bright but natural light 🌞 and keep the background clean and clutter-free
❎ Don’t include any competitor brands in shot, please
🟢 When creating a video, ensure that the Pamper Premium Protection packaging is shown (unopened) within the first 3 seconds of your content 🎬
We’re so excited to see your first posts! 💚
@all: What are your first impressions of Pampers Premium Protection?
*vs next leading competitor
143 Comments
Linziroth • 10/10/2023 - 16:18
I absolutely love these new nappies and my daughter is so happy in them.
Klau • 10/10/2023 - 16:19
Love them!! Many thanks :)!!
Vickyyy89 • 10/10/2023 - 16:21
We love these new nappies! My daughter is so happy and comfortable in them
Tammyleigh • 10/10/2023 - 16:24
Received our order today! Thank you pampers there perfect for my son will be doing an Instagram later
christalleele
• 10/10/2023 - 16:26
Received our order, my son is so happy. Thank you pampers ♥️
Jodiecooke91
• 10/10/2023 - 16:29
My daughter managed to get chicken pox over the weekend so these new nappies coming are brilliant! Keeping her dry and comfortable for so much longer!
Saimanadeem • 10/10/2023 - 16:34
wow lovely comments, am getting very excited for mine to come through😍😍
Michyberry
• 10/10/2023 - 16:35
I just got the new pampers. I am really excited to try them out. Thank you pampers.
LadybirdRose • 10/10/2023 - 16:35
I’ve tried to use the share a screenshot of our first fb post but I can’t get it to work. Help!
Steph1411
• 10/10/2023 - 16:40
Ours have just arrived today can’t wait to try them
Georgiawis
• 10/10/2023 - 16:41
Just received them! They’re super soft inside and baby girl loves them 🥰
Mummato4MSHH • 10/10/2023 - 16:43
Thank you pampers for our new nappies! My boys are so happy in them and already I am impressed!
Pampers have been the only go to brand for all 4 of my children 🤗❤️
Mammyoftwoxoxo
• 10/10/2023 - 16:47
Received our order today!! Love them already my baby girl already seems more comfortable 🤗
blesseen • 10/10/2023 - 16:57
Received my order today. I will do a video as soon as we try them on
TheCladdClan • 10/10/2023 - 16:58
We just received our amazing new nappies. Cannot believe the difference in quality. Both amazing, but there is a clear winner! Cannot wait to put them to the test with our little one !
Sassycat • 10/10/2023 - 17:02
How exciting got our order ready to go !!! Thanks pampers 💕
Tazyuzi
• 10/10/2023 - 17:02
Ours have arrived just today, cant wait to try them😍
Meganc418
• 10/10/2023 - 17:08
Just received our nappies they look great thank you 😊❤️
Didix • 10/10/2023 - 17:15
Our new Nappies is coming soon, so excited to test them on my little one 🤍🤍🤍🤍
Jasburke94
• 10/10/2023 - 17:24
Ours arrived today, we can't wait to get started! Thank you Pampers! 😊
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