Pampers Premium Protection project

Pampers Premium Protection

An exclusive team of Squaddies joined Pampers Premium Protection project to try Pampers' no.1 to help keep skin protected.

18/09/2023 to 20/12/2023

Dorina 09/10/2023 - 13:00

Ready, set, go…

It’s official, starter kits have begun to land on doormats across the country and this project is LIVE. Whoop! Are you ready to get going?

pampers-premium-protection

It’s officially time to get social! ⏳

Once you’ve received your starter kit 🎁 and given your Pampers Premium Protection nappies a try with your little one then why not hit the ground running and take to your social channels to share your experiences? You probably have plenty of ideas for what your followers love to see but here’s a little extra inspiration in case you need it.👇🏼

  1. The great nappy swap

    Reveal the #SkinProtectionUpgrade to your audience. Show yourself swapping out the “old” Pampers New Baby / Active Fit with the “new” Pampers Premium Protection and share your first impressions. Let fellow parents know that Pampers Premium Protection nappies feature a unique Derma Comfort layer topsheet, which absorbs liquid faster* and offers up to 100% leakage protection for up to 12 hours.

  2. Fancy dress with Pampers Premium Protection

    It’s the most wonderful time of the year to dress up as an adorable pumpkin or tiny wicked witch! If you’ve had your little one’s Halloween costume planned for months then why not give it a Pampers twist? Create a cute photo montage or video showcasing the upgrade – we’re thinking the new Pampers Premium Protection nappy with spooky little wings, terrifying pumpkin hat or fairy wand.🎃 So cute!

  3. The nappy tales

    Record a short video saying why Pampers Premium Protection is Pampers’ no.1 choice to help keep skin protected. Why not film a cheeky video of your little one? Ask them what they love about Pampers and let’s hear their cute response!🥰

Fancy winning a £50 Amazon voucher? 🏆

The team at the Pampers Squad are on the hunt for the best social shares. At the end of the project, we’ll select our favourite 20 to each win a £50 Amazon voucher.**🏆 Tick of the following to get involved:

Share fun Pampers Premium Protection content to Insta, Facebook or TikTok
✅ Capture your little one wearing the Pampers Premium Protection nappy with the packaging clearly featured in shot
Use the hashtags: #ad #PremiumProtection #SkinProtectionUpgrade and #PampersSquad
Upload with us via your members area (this one is super important, you won’t be entered into the comp if you haven’t shared with us)

Share social URL Share a screenshot

**Full competition terms and conditions can be found here.

Some extra tips for winning content

Don’t show the inner white packaging of your Jumbo box, only the outer yellow/purple packaging
🟢 Lighting is key, use bright but natural light 🌞 and keep the background clean and clutter-free
Don’t include any competitor brands in shot, please
🟢 When creating a video, ensure that the Pamper Premium Protection packaging is shown (unopened) within the first 3 seconds of your content 🎬

We’re so excited to see your first posts! 💚

@all: What are your first impressions of Pampers Premium Protection?

*vs next leading competitor

143 Comments

samanthacrawford95 • 10/10/2023 - 22:27

Thankyou very much I received mine today

DANIELLA Verified 10/10/2023 - 22:30

Super excited for it, I received today!! Thank you very much.

Mamabear12 Verified 10/10/2023 - 22:54

Just received ! can’t wait to try

NappyDays • 10/10/2023 - 23:13

I've already been using mine and I LOVE them. They feel so light and my baby looks comfortable in them and the wetness indicator is so good too! I'm looking forward to sharing with my mum friends!

Felinat • 10/10/2023 - 23:20

Thank you pampers💕! Received ours today and trying them at the moment! Shared all about them on social! 💕

Attlee2023 Verified 10/10/2023 - 23:23

Hi guys! I’ve posted my first video on instagram. Do I need to add a paid partnership label? I’ve got a notification saying I do and want to make sure I’m doing it all right!

Matthayes1982 • 10/10/2023 - 23:43

Arrived today. So far so good. But with a very active 1yr who had just started walking, time will tell 🤣

lstewart257 Verified 11/10/2023 - 00:11

got mine today thank you cant wait to try them

Iftikhar19 Verified 11/10/2023 - 00:18

The QR code does not work to share with my friends? They were excited to try and use mamia nappies so this was a great chance to show them pampers - if there is a link where do I find it?

Fasil • 11/10/2023 - 00:42

I've already been using mine and I LOVE them. They feel so light and my baby looks comfortable in them and the wetness indicator is so good too
I put her 1 nappy all night
Still no wet
No leaks
No heavy nappy

cally120 Verified 11/10/2023 - 02:17

received and started to use, I love them. Ive noticed the difference already, I like the wetness indicator, brilliant idea. Thank you

Kavies96 Verified 11/10/2023 - 06:32

We received ours yesterday! Thank you soo much!!! We can’t wait to give them a go and feel the difference from our usual supplier.

Rebeccacrpayne Verified 11/10/2023 - 08:20

We got ours yesterday and are so excited. Already posted all over my socials and started using them. Although my QR code won’t work and uploading proof of upload is very temperamental

Lola2514 • 11/10/2023 - 08:32

The best

Alys • 11/10/2023 - 08:58

Received yesterday can't wait

Alys • 11/10/2023 - 08:59

Qr code not working

caitiebearX • 11/10/2023 - 09:17

Absolutely love the new baby premium protection and I see such a difference in comfort of my baby wearing them and much less leaks this time!!
We have just received our trial kit now and I’m super excited to try the active fit nappies on my toddler!!!
Can’t wait to share how I get on🤩

Angie1990 Verified 11/10/2023 - 09:21

Received package yesterday. Excited to be part of this project! Thank you Pampers.

Jade240973 Verified 11/10/2023 - 10:18

Thank you pampers #skinprotectionupgrade #ad #premiumprotection #pamperssquad for choosing us to trial your latest nappy products.

I am super impressed with the speedy delivery of the product, after only receiving the email a few days ago.
I am in admiration of the new product after using just 2 nappies today. 🤩 The absorbency of the nappies is excellent, the new upgraded derma comfort layer is definitely a bonus. The fit is snug and baby seems very comfortable in them. The wetness indicator is an excellent Idea.💡 well done Pampers, you have once again shown why I have always chosen your brand to the other imitation brands.🤩

Ioana88 • 11/10/2023 - 10:48

The best nappies ever.I can wait to try te new one...i would love to receive me too one pack to try it.I am sure this are the best

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