Pampers Premium Protection project

Pampers Premium Protection

An exclusive team of Squaddies joined Pampers Premium Protection project to try Pampers' no.1 to help keep skin protected.

18/09/2023 to 20/12/2023

Dorina 09/10/2023 - 13:00

Ready, set, go…

It’s official, starter kits have begun to land on doormats across the country and this project is LIVE. Whoop! Are you ready to get going?

pampers-premium-protection

It’s officially time to get social! ⏳

Once you’ve received your starter kit 🎁 and given your Pampers Premium Protection nappies a try with your little one then why not hit the ground running and take to your social channels to share your experiences? You probably have plenty of ideas for what your followers love to see but here’s a little extra inspiration in case you need it.👇🏼

  1. The great nappy swap

    Reveal the #SkinProtectionUpgrade to your audience. Show yourself swapping out the “old” Pampers New Baby / Active Fit with the “new” Pampers Premium Protection and share your first impressions. Let fellow parents know that Pampers Premium Protection nappies feature a unique Derma Comfort layer topsheet, which absorbs liquid faster* and offers up to 100% leakage protection for up to 12 hours.

  2. Fancy dress with Pampers Premium Protection

    It’s the most wonderful time of the year to dress up as an adorable pumpkin or tiny wicked witch! If you’ve had your little one’s Halloween costume planned for months then why not give it a Pampers twist? Create a cute photo montage or video showcasing the upgrade – we’re thinking the new Pampers Premium Protection nappy with spooky little wings, terrifying pumpkin hat or fairy wand.🎃 So cute!

  3. The nappy tales

    Record a short video saying why Pampers Premium Protection is Pampers’ no.1 choice to help keep skin protected. Why not film a cheeky video of your little one? Ask them what they love about Pampers and let’s hear their cute response!🥰

Fancy winning a £50 Amazon voucher? 🏆

The team at the Pampers Squad are on the hunt for the best social shares. At the end of the project, we’ll select our favourite 20 to each win a £50 Amazon voucher.**🏆 Tick of the following to get involved:

Share fun Pampers Premium Protection content to Insta, Facebook or TikTok
✅ Capture your little one wearing the Pampers Premium Protection nappy with the packaging clearly featured in shot
Use the hashtags: #ad #PremiumProtection #SkinProtectionUpgrade and #PampersSquad
Upload with us via your members area (this one is super important, you won’t be entered into the comp if you haven’t shared with us)

Share social URL Share a screenshot

**Full competition terms and conditions can be found here.

Some extra tips for winning content

Don’t show the inner white packaging of your Jumbo box, only the outer yellow/purple packaging
🟢 Lighting is key, use bright but natural light 🌞 and keep the background clean and clutter-free
Don’t include any competitor brands in shot, please
🟢 When creating a video, ensure that the Pamper Premium Protection packaging is shown (unopened) within the first 3 seconds of your content 🎬

We’re so excited to see your first posts! 💚

@all: What are your first impressions of Pampers Premium Protection?

*vs next leading competitor

143 Comments

Kbrom86 Verified 10/10/2023 - 17:25

Wow thank you pampers, order received and looking forward to trying them out!

MamaBearLancaster Verified 10/10/2023 - 17:30

Ours arrived today, so excited to give them a try 😍

Mariel4177 • 10/10/2023 - 17:48

Just arrived and we are super excited to give them a go and let everyone know about them. I'm just trying to get the invitation link for my other mum friends but can't seem to find it. Can anyone point me in the right direction please 🙏

Laceybabez • 10/10/2023 - 17:51

Wow i was so impressed when i received my pampers delivery i cannot wait to try them and take pictures 🥰

Cristiana90 • 10/10/2023 - 17:55

So excited to give these a try! Thank you so much for this opportunity! ❤

Annetta7 Verified 10/10/2023 - 18:00

I recived today my start kit😍 im sooo happy..
Thank you pamper to let me ne part of this amazing team

Thrifty_mama • 10/10/2023 - 18:01

Thank you so much pampers!! Can’t wait to try them on my daughter. Unfortunately the qr code isn’t working, so I can’t send a link to my friends! Please can a new code be sent to me?

Mylamoo Verified 10/10/2023 - 18:03

All received today! Thank you so. Excited to try my premium protection new baby nappies in size 3

Sopey123 • 10/10/2023 - 18:03

Wooohoo! Our nappies arrived! So thrilled to try these out with our little one 🥰 Pampers were already fab so excited to see how much better they will be now!

misscd72 Verified 10/10/2023 - 18:04

Thank you so much pampers for choosing us, this is the perfect trial for my two boys under two!

LilSteps Verified 10/10/2023 - 18:09

Just received mine. Super excited for this project. Can’t wait to put these into use and take pictures and videos with my little one 🤩😄

Kez34 • 10/10/2023 - 18:13

Super excited for this project, thank you pampers ❤️

LoobyLou Verified 10/10/2023 - 18:16

My package arrived today and I was not expecting so many nappies! Can't wait to get snapping and sharing, thank you 💕

Keke123 Verified 10/10/2023 - 18:18

Oh I can’t wait to receive mine as missed the post today. Can’t wait to open it up and share the pictures on social media

BeautifulBabies • 10/10/2023 - 18:21

So Excited! Just received my first starter kit 🤩 and can't wait to get started

Shabnaz Verified 10/10/2023 - 18:25

Really good nappies great for to stop leaks my favourite go to good size
I wish it had a bigger sizes available
But unfortunately there's only up to size 6

Bethdelaney98 • 10/10/2023 - 18:25

Ours arrived today... So excited to start using them😍😍

Smart13 Verified 10/10/2023 - 18:26

Arrived today, yay! But the QRcode link doesn’t seem to be working, anyone else having this issue too?

Savannah • 10/10/2023 - 18:33

Huge thankyou Pampers. I know how good they are going to be !

Lealubee Verified 10/10/2023 - 18:42

Thankyou so much recieved ours. Popped a few posts up hopeful done them right 😊.x

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