Pampers Premium Protection project

Pampers Premium Protection

An exclusive team of Squaddies joined Pampers Premium Protection project to try Pampers' no.1 to help keep skin protected.

18/09/2023 to 20/12/2023

Dorina 09/10/2023 - 13:00

Ready, set, go…

It’s official, starter kits have begun to land on doormats across the country and this project is LIVE. Whoop! Are you ready to get going?

pampers-premium-protection

It’s officially time to get social! ⏳

Once you’ve received your starter kit 🎁 and given your Pampers Premium Protection nappies a try with your little one then why not hit the ground running and take to your social channels to share your experiences? You probably have plenty of ideas for what your followers love to see but here’s a little extra inspiration in case you need it.👇🏼

  1. The great nappy swap

    Reveal the #SkinProtectionUpgrade to your audience. Show yourself swapping out the “old” Pampers New Baby / Active Fit with the “new” Pampers Premium Protection and share your first impressions. Let fellow parents know that Pampers Premium Protection nappies feature a unique Derma Comfort layer topsheet, which absorbs liquid faster* and offers up to 100% leakage protection for up to 12 hours.

  2. Fancy dress with Pampers Premium Protection

    It’s the most wonderful time of the year to dress up as an adorable pumpkin or tiny wicked witch! If you’ve had your little one’s Halloween costume planned for months then why not give it a Pampers twist? Create a cute photo montage or video showcasing the upgrade – we’re thinking the new Pampers Premium Protection nappy with spooky little wings, terrifying pumpkin hat or fairy wand.🎃 So cute!

  3. The nappy tales

    Record a short video saying why Pampers Premium Protection is Pampers’ no.1 choice to help keep skin protected. Why not film a cheeky video of your little one? Ask them what they love about Pampers and let’s hear their cute response!🥰

Fancy winning a £50 Amazon voucher? 🏆

The team at the Pampers Squad are on the hunt for the best social shares. At the end of the project, we’ll select our favourite 20 to each win a £50 Amazon voucher.**🏆 Tick of the following to get involved:

Share fun Pampers Premium Protection content to Insta, Facebook or TikTok
✅ Capture your little one wearing the Pampers Premium Protection nappy with the packaging clearly featured in shot
Use the hashtags: #ad #PremiumProtection #SkinProtectionUpgrade and #PampersSquad
Upload with us via your members area (this one is super important, you won’t be entered into the comp if you haven’t shared with us)

Share social URL Share a screenshot

**Full competition terms and conditions can be found here.

Some extra tips for winning content

Don’t show the inner white packaging of your Jumbo box, only the outer yellow/purple packaging
🟢 Lighting is key, use bright but natural light 🌞 and keep the background clean and clutter-free
Don’t include any competitor brands in shot, please
🟢 When creating a video, ensure that the Pamper Premium Protection packaging is shown (unopened) within the first 3 seconds of your content 🎬

We’re so excited to see your first posts! 💚

@all: What are your first impressions of Pampers Premium Protection?

*vs next leading competitor

143 Comments

Super-Toddler-Nappy-Wrestler Verified 11/10/2023 - 20:19

Just received mine, can't wait to try them out! Thank you, my little man is going to be rocking Pampers Premium Protection tomorrow :) 🤟

Callanjack • 11/10/2023 - 20:43

Was so excited to receive this delivery! Can’t believe we were picked to be part of this project! Can’t wait to get started! 🤩🚼🩵

Sharafnoman1 Verified 11/10/2023 - 23:42

Just received my parcel and about to start it from today. So excited for this project. My son is suoer happy to see his nappies. It was a great surprise for him. He has been playing with the packs tonight 😄

Lybaby • 12/10/2023 - 05:23

Received today. Thank you. I can't wait to try them on my baby!

Vanessal1296 Verified 12/10/2023 - 10:21

My parcel got stolen 😭😭😭 ive emailed twice x

EB • 12/10/2023 - 10:51

Package arrived safe and sound, little manwas quite excited to help unpack

Sylwusia922 Verified 12/10/2023 - 12:09

Just received mine ! Love it started to add some content but definitely will try to do some Halloween special ❤️

Emmaea Verified 12/10/2023 - 12:57

Just received ours, can't wait to start trying them out

Fabbymummy Verified 12/10/2023 - 13:00

Things are going well so far :-)

stefan123 • 12/10/2023 - 14:20

I have received mine. So excited to try them.

2023mummy • 12/10/2023 - 14:51

Received mine today! Just started to use them now and my boy seems very comfortable!! Let’s see how they hold up 😁

Jelle517 Verified 12/10/2023 - 14:57

We received ours and I’m thrilled with how amazing this product is. We are very excited to see how they compare to the old ones.

RebekahG1996 Verified 12/10/2023 - 16:44

We received ours today! Thank you so much! We are excited to get started 😊❤️

MamaLlama Verified 12/10/2023 - 18:32

We received ours today and can't wait to try them out!! 😊

Vixenuk Verified 12/10/2023 - 19:16

We received ours today and look forward to trying them on our little man 😁 x

Chel.C Verified 12/10/2023 - 19:38

We received ours on Tuesday. Thank you my girls we so excited about the delivery and unboxing them.

Jhopkinson • 12/10/2023 - 21:34

We have received ours!! So excited to try them out! Thankyou pampers! 💩💩

Lisa33 Verified 12/10/2023 - 21:45

I received mine.size 4 but have a newborn in the family so works out good.my nephew and his girlfriends baby are currently using pampers.No leaks like the aldi nappies leak.so pampers must be good quality.Thankyou for our nappies x

Sezama • 12/10/2023 - 23:47

We received ours yesterday so grateful for being selected second time. Pampers - thank you so much!

Stace77 • 13/10/2023 - 07:20

Amazing thanks so much

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